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about us

Just enough to be you.

13-ishh was born from a personal journey. I’ve always loved the idea of makeup, but I often found myself overwhelmed, like I needed a toolkit of techniques just to achieve a simple, natural look. So, I created 13-ishh to make beauty easier, with products that let you feel and look your best without all the extra steps.

Our shades and products are designed to be your go-to essentials, something you can reach for to instantly feel more confident and more yourself. 13-ishh is for anyone who wants a touch of color and glow without spending hours in front of the mirror. Here, beauty isn’t about perfection or rigid rules; it’s about embracing yourself, with all your beautiful imperfections, and finding joy in keeping things simple.

With 13-ishh, we’re redefining beauty as something easy, authentic, and true to you. Because sometimes, less really can be more.

A Number with Meaning

For us, 13 isn’t just a number; it’s a nod to beauty without rules.

We chose 13-ishh as a reminder that beauty doesn't need to fit into perfect categories or fixed standards. It's the beauty of “almost there,” embracing what’s uniquely you.

Whether it’s a soft gloss or a fresh blush, 13-ishh is here to celebrate the charm of natural, effortless looks—because beauty is as much about the little imperfections as it is about the perfect finish.

Beauty, Simplified

Here at 13-ishh, we’re all about making beauty easy.

We know life’s busy, and makeup shouldn’t be a hassle! That’s why our products. Whether it’s our soft lip glosses or the all-in-one Blush Kiss are designed to slip right into your routine without missing a beat.

We’re here for the everyday moments, the quick touch-ups, and that just-right pop of color. Because we believe beauty should feel as effortless as it looks, bringing out the best of you in the simplest way.

Want to Know More About Us?

We’d love to hear from you! If you have any questions or just want to connect, feel free to reach out.